Maersk Line’s social media presence has been recognised by the European Digital Communications Awards and nominated for the award in the category ‘Social Media Platforms’. The nominations were announced on July 30 2014 and the awards ceremony would be taking place in September 2015 in Berlin.
With over 2 million followers across a number of platforms, Maersk Line’s social media is vital for communicating to a number of key audiences including our customers, the shipping industry, the media, Maersk Line employees and of course, our fans. Maersk Line has been lauded for its early adoption of social media – being the first shipping company and one of the first B2B brands to engage actively in the space.
At European Digital Awards, Maersk Line’s strategic change of focus from communications to commercial has been identified.
Davina Rapaport, Maersk Line’s Pulse and Social Media Manager explains more, “Maersk Line’s new social media challenge has been to change the focus from communications to commercial and extract bottom line benefits from our social media channels, whilst never losing our community spirit’.
“Social media is a natural part of our marketing strategy and no longer a ‘nice to have’. We have moved past simply accumulating followers to meeting our customers where they spend their time with meaningful messages which can effectively convert interest to business. We’re honoured that our social media presence has been recognised’ says Louisa Loran, Maersk Line’s Global Head of Brands and Customer Insights.
“Maersk Line’s various social media platforms have been curated to communicate to different audiences with different motivations for engaging with the company. LinkedIn has a strong industry and customer focus whereas channels such as Instagram are utilised more for communicating Maersk Line’s brand proposition and engaging with our global workforce and the fans,” Davina adds.
This is the second time that Maersk Line has been recognised for excellence in social media by the European Digital Communications Awards having previously won a similar award in 2012.
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