After more than five decades of using grey containers with white lettering, global shipping leader Maersk is refreshing the look of its dry containers to better reflect a modern and distinctive brand identity.
Going forward, all newly manufactured dry containers will feature the company’s signature Maersk blue, accented with white lettering. This marks a significant departure from the long-standing grey color scheme that has defined Maersk’s fleet since the 1970s.
The change will only apply to new containers. Repainting the existing fleet is not feasible, as each container would require around 90 litres of paint, making the effort logistically and economically impractical.
Maersk has already placed an order for 85,000 containers in the new blue design. Given that containers typically have a service life of around 18 years, the transition to the new look will happen gradually, as older units are retired over time.
The update will not affect Maersk’s refrigerated (reefer) containers, which will retain their existing white color with black lettering.
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