APM Terminals takes next step on its strategic journey

Keith Svendsen emerges new CEO of APM Terminals as Engelsoft retires
APM Terminals CEO Keith Svendsen

Following the introduction of its new “safer, better, bigger” strategy in 2021, APM Terminals has taken the next step on its transformation journey with the ambition to be “the best terminal company” that takes care of its people, enables its customers and engages with its communities.

In line with this, the company has introduced its new organisational structure aimed at accelerating customer centricity and decision making, improving its agility and enabling responsible growth.

As part of the changes, the company has established three macro regions in line with its geographical footprint and future growth aspirations: Africa & Europe, Americas and Asia & Middle East, in addition to its Hubs & Collaboration organisation, which will primarily focus on operational synergies and innovation opportunities between terminals and Maersk Ocean.

On top of these changes comes a streamlined and simplified management structure to enable better proximity to the markets, with Regional Managing Directors now reporting directly to the CEO and with a more focused COO function to further drive operational excellence and automation.

“As we dive deeper into our strategy execution this year, we are introducing changes that help us keep up with market developments and customers’ expectation, and which make us safer, more agile and better performing,” APM Terminals CEO Keith Svendsen, said. “In parallel, we maintain our strong commitment to the communities where we operate, anchoring our local strength, expertise and experience with our terminals around the world.”

In line with the company’s revised and more robust decarbonisation ambition, a decarbonisation office has become a part of the COO’s function, with Head of Decarbonisation for APM Terminals reporting directly to the new COO, placing the decarbonisation agenda at the heart of operations.

In January 2022, APM Terminals committed to bringing forward by a decade its net zero greenhouse gas emission target to 2040 and to a 70% reduction in absolute (total) emissions as an interim milestone for the period 2020-2030, which was the most ambitious target set by any terminal operator to date.



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