In a bid to strengthen public confidence and improve institutional transparency, the Nigeria Customs Service (NCS) has officially launched its Reputation Management Guide in Zone ‘A’. The initiative was inaugurated on Monday at the Apapa Area Command, Lagos.
The campaign, designed to reshape public perception and elevate service delivery, marks a significant stride towards reinforcing professionalism and accountability within the Service.
Speaking at the launch, the Zonal Coordinator, Assistant Comptroller General (ACG) Charles Orbih, hailed the development as a pivotal moment in the evolution of the Customs Service.
“Understanding what we deal with is fundamental to our success,” Orbih stated. “Reputation, as defined in this guide, is a collective perspective about institutional integrity and performance.”
He further emphasised that a robust reputation not only enhances public trust but also fosters inter-agency and international collaboration, uplifts staff morale, and strengthens citizen engagement.
Also addressing the gathering, the Customs Area Controller of the Apapa Command, Comptroller Babatunde Olomu, affirmed the commitment of officers across the zone to uphold the principles enshrined in the new guide.
“On behalf of the officers and men of Zone ‘A’, I want to assure you that we are fully committed to abiding by every principle outlined in this programme,” Olomu said.
The event featured expert presentations on the core tenets of reputation management, followed by an interactive session that highlighted a renewed sense of professionalism and patriotic duty among personnel.
The initiative signals a broader strategic effort by the NCS to enhance its public image and institutional culture in line with modern governance and accountability standards.
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