In an effort to strengthen its integrator strategy and serve its customers better, A.P. Moller – Maersk has integrated two emerging markets – West & Central Asia and Africa to form the new Indian Subcontinent, Middle East & Africa (IMEA) region.
The new region will encompass the core geographies of the Indian subcontinent, the Middle East, and Africa, including important markets such as India, Pakistan, UAE, Saudi Arabia, South Africa, Kenya, Ivory Coast, Cameroon, Nigeria, Senegal, and Ghana, amongst others.
“We have come a long way in our integrator journey and it is now time to look further into the future. Today, the market conditions are constantly changing, especially in the post-pandemic era, where the demand is softening, customer behaviours are evolving and there is an ever-increasing need to provide competitive, reliable and resilient logistics.
“Our ambition is to create value to our customers’ supply chains. To achieve this, it is imperative for us to evolve and organise ourselves in the same way that most of our customers are organised geographically. This will not only allow us to harvest synergies in these markets in a unified way but also serve our customers better through strengthened offerings and resilient solutions,” the Managing Director, Maersk IMEA, Richard Morgan, said.
The IMEA region has a geographically strategic location, with the natural advantage of creating hubs for both ocean and air transport that will connect the manufacturing and consumer markets across the globe. Through this, the customers’ supply chains will have further access and ease, creating more efficiency with increased reach and scope.
The customers will continue to work with the same team that has supported them so far, and the products and solutions offered by Maersk will stay the same until informed otherwise.
Copyright Ships & Ports Ltd. Permission to use quotations from this article is granted subject to appropriate credit given to www.shipsandports.com.ng as the source.