SIFAX Group is sponsoring the fifth season of The Next Titan business reality TV show and has been the only sponsor backing the show since its inception.
The Next Titan provides a platform for young and creative entrepreneurs to pitch their business ideas to a panel of judges, made up of distinguished and successful business owners and at the end of the show, the grand prize winner goes home with a car and N5 million cash reward.
Speaking at the official kick off of the Season 5 in Lagos, Corporate Affairs Manager, SIFAX Group, Olumuyiwa Akande explained that the company believes in encouraging young and aspiring Nigerians who want to break free from the job-seeking mindset.
“SIFAX Group has a reputation of lending helping hands to causes and programmes that seek to redirect the mindset of the Nigerian Young ones away from the job-seeking syndrome. The major objective of the show, which is to cultivate and fertilize the entrepreneurial spirit of the Nigerian youth, is also well aligned with the business philosophy of SIFAX Group. He said.
“Our country’s educational system, as it’s currently designed, is fashioned to produce job-seeking graduates, despite the social reality of high unemployment rate in the country. The rate at which young people are entering the job market on an annual basis is far higher than jobs that are created, both by the private and the public sectors.
“We must begin to encourage entrepreneurship among our young people, even before they leave school. Their mindset must be reprogrammed to the reality that job opportunities are shrinking by the day and the way to go is to help them activate their ideas, encourage them to run their own businesses and become job creators as well. That is why SIFAX Group is supporting the The Next Titan show because those are the objectives of the programme.” Muyiwa said.
He further expressed satisfaction with the success recorded by the show in the last four seasons, with winners and other participants recording giant strides in their business endeavours noting that many of them are now running thriving businesses that have employed not a few. He promised the commitment of the company and its CEO, Dr. Taiwo Afolabi, to the show.
On his own part, Executive Producer of the show, Mide Kunle-Akinlaja said, “The importance of The Next Titan lies in igniting entrepreneurial spirit, and showcasing the possibility of entrepreneurship in transforming lives with just an idea that can be scaled to greatness with a market and with Nigeria’s population. The Show, by scouting for young talented people who have entrepreneurial acumen, grooming them through a rigorous task and boardroom process and eventually funding a winner’s idea, leading to an opportunity to create jobs for themselves and others, is indeed a big contributor to the socio-economic development of Nigeria. Also, auditions for the show will hold in Lagos, Abuja, Port Harcourt and Enugu.”
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