Global seafarers’ charity Stella Maris (formerly known as Apostleship of the Sea) has launched a new logo, marking the start of its Centenary Year and commemorating World Maritime Day today.
The charity’s new logo and brand update unifies its global network, bringing together the various Stella Maris services worldwide into a single mission and giving it greater recognition in ports around the world.
The ‘Stella Maris’ name is recognised widely among seafarers, fishers, and their families who identify the charity’s chaplains and volunteers as “the ones from Stella Maris”.
“Our ministry has global reach and impact. Having a unified logo will help us publicise and celebrate the wonderful work being accomplished,” said Fr Bruno Ciceri, International Director of Stella Maris Network in Vatican City.
Effective immediately “Stella Maris” will be the official name of the charity, replacing “Apostleship of the Sea”.
Fr Bruno adds, “Stella Maris has greater potential for global reach and the term also translates well into non-Roman alphabet systems, including Cyrillic and Chinese. Both these language systems are important to the shipping industry and the crews of ships.”
The launch of the logo also coincides with the Feast of Stella Maris, Our Lady Star of the Sea – the charity’s patron saint – celebrated today.
The name and brand change comes amid the COVID-19 pandemic which has seen the maritime industry grappling with the challenges created by this new health crisis, including travel restrictions imposed by governments resulting in thousands of seafarers who have finished their contracts unable to return home.
“As we assume the name Stella Maris and refresh our logo our chaplains and volunteers are similarly renewing and refreshing their ministry to seafarers, fishers and their families,” says Fr Bruno.
“The traditional Stella Maris approach towards the provision of pastoral care needs to be revised in this crisis and we are finding inventive and new ways to be present on the docks and be a Church that sails with the people of the sea,” he adds.